What is research? According to Uma Sekaran, "research is a simply process of finding solutions to a problem after a through study and analysis of the situational factors". Research is a very important because through the research we can improve the quality of our daily life and increase the effective and efficient of our daily work by finding the solution of problem that we are current facing. In business field, research can bring a great potential of benefit to company. The manager of company can use the research to identify the problem occur in internal of the company and use the research to analyses the needs and wants of the market and decide the strategy of marketing implement in the related area. The company also use the research to gain the customer feedback and some others relevant data in produce a new product or service. In the other hand, research can help a company to be more effective and efficient and increase the revenue and profit of the company.
What is Research?
