Question and Feedback of the Poster Presentation

On 23th of May, there were a Final Year Project Poster Presentation held in the lobby and student lounge. I'm going to the presentation to know more about the way and method of those senior in doing the Final Year Project. In the poster presentation, i has meet one of the senior which the research topic of us has the similarity from the independent variable, the relational performance. The question i was ask to the senior is how does she collect the data for the relational performance. She has answer me that she collect the data through distributed 250 of questionnaire to the interview target.

The second i would ask is in how to write a good and attractive literature review for the Final Year Project. The senior has given the advise to me by telling me to read more and search more journal article which is similar with my research study. She also tell me that, to write a good literature review, i need to read more than 30 journal.

Judging A Research Study

After the advise that has given by Associate Professor Dr. Lo May Chiun  on my research topic, i has decide to have a little change on my research topic. In the research topic, i will focus on the implementation of relationship marketing of organization and the relational performance. the industry area i will focus on is the computer retailing industry.

The journal article that I has found for at the CAIS which is related to the field of my interest is the " Performance Measures and the Rationalization of Organizations." This journal article was wrote by Barbara Townley, David J. Cooper and Leslie Oakes on 2003. This journal was included in the Organizational Studies, Vol 24(7), 2003, 1045-107, and published by SAGE Publications.

In judging a research study, the first criteria is the review of previous research. In this research study, the literature review has supported by more than 60 of references about the Provincial Government of Alberta, Canada. This has shown that the data and information for the research study is enough to get a accurate results. Next, we will see is that the statement of problem and the purpose of research has been clearly stated. According to the author, the problem statement of the research study is to illustrates how an initial enthusiasm by managers for the performance management initiatives was replaced with scepticism and cynicism. The purpose of the study also to show how the potential of reasoned justification was frustrated in practice, through a growing disparity between a discourse of reasoned justification performance measurement.

The theoretical and conceptual framework of the research study is  focus on the relationship between the organization and the manager and, political, morality, also the sense of belonging of manager towards the company. The method that were using in this research study is by using the quantitative method, which is face to face interview with 143 manager. The analysis of the research study has been done measure the performance through different level, which is individual, branch or unit, division, ministry, and government. The results has show that the hypothesis in the conceptual framework are been accepted, which  the relationship between the organization and the manager and, political, morality, also the sense of belonging of manager towards the company will influence n initial enthusiasm by managers for the performance management initiatives was replaced with scepticism and cynicism.

In the conclusion of the research study, this study has contribute in the way to found out the factors that could influence initial enthusiasm by managers for the performance management initiatives was replaced with scepticism and cynicism and avoid for happening. Overall, this research study has done well and for the future research the target of interview can switch to the manager in private sector.

Ethnographic Study In Marketing

What is the ethnographic study? According to Brian (2011),  ethnographic study can be defined as both qualitative research process or method (one conducts an ethnography) and product (the outcome of this process is and ethnography) whose aim is cultural interpretation.


Organization use the ethnographic study to gain and collect the data which are related to the culture and the   behavior of the customer. The different of demographic background will lead to different culture and perception of the customer. Organizations will need the ethnographic study to collect the related data of customer so there can know their target of customers and also maintain the valuable customers.

The advantage of undertaking the ethnographic study is the researcher will able to gain more comprehensive perspective from the ethnographic study compare to others forms of research. Besides that,it is also appropriate to behavior that are best understood by observing them within their natural environment (McGraw Hill, 2008). The challenge of undertaking the ethnographic study is the subjective of the observation of researcher. Different background of  people will have different perspective. The background of the researcher may cause the observational bias and the out coming result will no be accurate.