After the advise that has given by Associate Professor Dr. Lo May Chiun on my research topic, i has decide to have a little change on my research topic. In the research topic, i will focus on the implementation of relationship marketing of organization and the relational performance. the industry area i will focus on is the computer retailing industry.
The journal article that I has found for at the CAIS which is related to the field of my interest is the " Performance Measures and the Rationalization of Organizations." This journal article was wrote by Barbara Townley, David J. Cooper and Leslie Oakes on 2003. This journal was included in the Organizational Studies, Vol 24(7), 2003, 1045-107, and published by SAGE Publications.
In judging a research study, the first criteria is the review of previous research. In this research study, the literature review has supported by more than 60 of references about the Provincial Government of Alberta, Canada. This has shown that the data and information for the research study is enough to get a accurate results. Next, we will see is that the statement of problem and the purpose of research has been clearly stated. According to the author, the problem statement of the research study is to illustrates how an initial enthusiasm by managers for the performance management initiatives was replaced with scepticism and cynicism. The purpose of the study also to show how the potential of reasoned justification was frustrated in practice, through a growing disparity between a discourse of reasoned justification performance measurement.
The theoretical and conceptual framework of the research study is focus on the relationship between the organization and the manager and, political, morality, also the sense of belonging of manager towards the company. The method that were using in this research study is by using the quantitative method, which is face to face interview with 143 manager. The analysis of the research study has been done measure the performance through different level, which is individual, branch or unit, division, ministry, and government. The results has show that the hypothesis in the conceptual framework are been accepted, which the relationship between the organization and the manager and, political, morality, also the sense of belonging of manager towards the company will influence n initial enthusiasm by managers for the performance management initiatives was replaced with scepticism and cynicism.
In the conclusion of the research study, this study has contribute in the way to found out the factors that could influence initial enthusiasm by managers for the performance management initiatives was replaced with scepticism and cynicism and avoid for happening. Overall, this research study has done well and for the future research the target of interview can switch to the manager in private sector.
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