Dimension of Research

         According to the dimension of research that has discussed in class, the dimension of research basically can be divided into three part, which is the purpose of study, the use of research, and the time dimension in research. Understanding the dimension of the research topic could help us to perform better in doing the research and make sure we are in the right path.

Dimension: Research Purpose

         The dimension of research purpose of my research topic is exploratory. This is because in this research topic, i was familiar with the basic facts, setting and concern, for example, the basic fats that product characteristic will affect the level of satisfaction of customers. Besides that, a general mental picture of conditions has been create in this research topic. This research has formulate and focus questions for future research, for example, what is the factors that affect the customer satisfaction level in computer retailing? A new idea has been generate in this research, which mention that the building a long term relationship with customer can increase the level of satisfaction of customers and bring profit to company in long term period. The feasibility of this research also ha been conducted. The technique for measuring and locating future data will be develop in this research.

Dimension: Use of Research

         The dimension for use of research of my research topic is basic research, also known as fundamental research. In this research, the out coming result can be use as the sources of most new scientific idea and the new way of thinking about the world. This is because this research is focusing on the new thinking of marketing, which is the relationship marketing compare with traditional marketing in affect the satisfaction of customers. In business research context, this research also help the business in solving the problem that may occur in organizations and will be useful for application in business. This research could help the business of computer retailing to know the factors that are influence customer satisfaction and decide its that suitable applying relationship marketing in their business.

Dimension: The Time Dimension in Research

         The time dimension in my research is cross-sectional studies. This is because the date of my research study only have to gather once, the period of time to gather data maybe is in days or weeks. The advantage of this time dimension is cheap and simply, for example,using questionnaire for gather the data. The disadvantage if this time dimension is if the change and process of social behavior cannot be capture since the data are gather in once only.