The type of my research study is deduction. Deduction is the process by which we arrive at reasoned conclusion by logical generalization of a known fact. In the beginning of the research, i will firstly to do the observation which to observe the change of factors that will affect the level of satisfaction of customer. After having the observation on the phenomena, i will have the preliminary information gathering. In gather the related information so i will know more about what is happening. I will conduct a unstructured interview with the related people, for example, the manager of the computer shop,and the customer who purchase the computer product. Besides that, i will also doing the library research to gather the related information.
Next, i will start to develop the theory. The theory formulation are based on the information that has gathered in previous and theoretical of the change in consumer behavior will be form. In theory formulation, the variable will be identify also. After theory formulation, the the hypothesizing process will take part. In this stage, the hypothesis to test the theoretical will be form.
After the development of hypotheses, the further specific data will be collected. The data of the variable need to be obtain to do the hypotheses testing. Next, is the data analysis. Int his stage, the data has collected previous will use to analysis the hypotheses to determine whether to accept or reject the hypotheses. The method of the data analysis will be choose based on the number of variables in the research. The last stage is the deduction, which is the process of arriving at conclusions by interpreting the meanings of results of the data analysis. In the last stage, we will see whether the theory we has form in previous can be accept or not based on the accept or reject of the hypotheses testing.
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