Narrow Down of Research Topic

          

Wisma Saberkas

One TJ Shopping Complex

          To narrow down the research topic, first i will choose the specific geographical area for my research. The reason of me to choose Kuching as my research geographical area because i found that the computer retailing industry has great potential in Kuching and the number of computer retailing are growth by year. In Kuching, there are two shopping complex in Kuching are having large amount of computer retailing shop, which is Wisma Saberkas and One TJ Shopping Complex. When the customer want to purchase the computer and the computer accessories, the place they will first consider is Wisma Saberkas and One TJ Shopping Complex. This is because they have more choice when purchasing computer since computer is shopping product, the consumer really need more choice in comparing.

          After choosing the geographical are for my research, i will start to choose the sample for the research. The size of my sample is 150 people who between age 20-45. The reason i choosing the sample between age 20-45 because they are the customer who will always have to purchase the computer products and accessories for different purpose, for example, academic and working needed. The customer between 20-45 have more power of buying and willingness to spending time in purchasing the computer products and accessories.