Purpose of Research Topic

          The research topic i has choose is "Improve Customer Satisfaction in Computer Retailing: Factors Identify and Analysis Approach". The reason for me to choose this research topic is to identify and analysis the factors to know the factors that are most concern by customers. This is important to know what factors that are most concern by customer and will affect the customer satisfaction most. This research will focus on the customer purchasing decision on the shopping product, which is the computer products and accessories. This is because the shopping product is unlike the others type of products, the price of the shopping products are higher than the convenience products and customer will need to have more time to consider and the customer will try to find as much information as they can when considering the purchase decision. We need to define the factors that will affect the satisfaction of customer and improve the satisfaction of customer for building the long term relationship by customer retention and loyalty. Besides that, the  world now is almost cannot separate with computer. Computer not only help in business in doing the daily works, but also important for the high school student and university student in doing their assignment, so the demand of computer product of customers has been increased also.