The relationship marketing has now become a new trend in the business world. Unlike the traditional marketing which only focus on how to get the customer, relationship marketing also focus on keeping the existing customer and growing the value of the customer by building long term relationship with customers. In this research topic, i will identify and analysis the factors which will improve customer satisfaction based on two major category, which is the relationship marketing from the aspect building relationship and traditional marketing from the aspect 4P.
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| Relationship Marketing |
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| Traditional Marketing |
Even the relationship marketing is become a new trend in globalization business world, but it seems like the practice of relationship marketing in Kuching is not famous and well know. The customers nowadays have higher awareness of their option when purchase product compare to before. The customers satisfaction nowadays not only affect by the product characteristic, but also affect by the service provided by the retailing outlet, for example, after sales service. This can see more clearly in computer retailing. This is because the computer not only will facing a hardware problem, but also software problem that need a good service.
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